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Thoughtfully designed products to simplify everyday parenting from pregnancy to toddlerhood.
Established Since 2016
Every product is handpicked for quality and value.
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Available at selected retail partners across South Africa.
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We make parenting easier.
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Baby products that you
cannot live without
The ones that come up again and again in real reviews from real South African families.
- Sale!
Breastpumps & Bras
2x Wearable In-Bra Rechargeable Breast Pumps Combo
Original price was: R2 500.R1 999Current price is: R1 999. View - Sale!
Breastpumps & Bras
Wearable In-Bra Rechargeable Breast Pump
Original price was: R1 295.R1 149Current price is: R1 149. View - Sale!
Breastpumps & Bras
Portable Double Electric Breast Pump
Original price was: R3 295.R2 800Current price is: R2 800. View - Sale!
Breastpumps & Bras
Petite Portable Single Electric Breast Pump
Original price was: R1 295.R1 045Current price is: R1 045. View
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Breastpumps & Bras
Breastpumps & Bras
Camp Cots & Safety Gates
Camp Cots & Safety Gates
High Chairs & Teethers
High Chairs & Teethers
Mattresses & Pillows
Mattresses & Pillows
Monitors & Sound Machines
Monitors & Sound Machines
Nebulizers & Thermometers
Nebulizers & Thermometers
Spare Parts
Spare Parts
Stepstool & Walker
Stepstool & Walker
Steriliser & Food Processors
Steriliser & Food Processors
Parenting advice
for South African families.
Sleep • 4 min read
Where Should Your Baby Sleep? Share Your Room or Sleep Alone.
Sleep consultant Jolandi Becker unpacks the research, the safety guidelines, and how to find the approach that works best for your family.
Pregnacy • 4 min read
Eating for two…or eating for you?
Nutrition Insights on Foods to Eat during pregnancy
Feeding • 4 min read
Breastfeeding in the Workplace
Rights vs. Realities
Tag us. We love seeing baby in action.
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