End of last year it was again the Joburg Summer MamaMagic Baby Expo, undoubtedly one of our favourite events of the year. Of course the other big reason we love MamaMagic is the MamaMagic Product Rewards. The MamaMagic New Product Rewards recognise and reward newly launched products in the pregnancy and parenting industry.
Although hosting a stand is hard work, the excitement in the air is contagious, and getting to share in the journey of so many pregnant couples and new parents remind us again of our reasons doing what we do.
Brands have the opportunity to give their products exposure and to get feedback from industry experts and parents alike on their product.
The MamaMagic Product Rewards is not a new venture for our company. In 2017 our BabyWombWorld Portable Nebuliser was the overall winner for the year 2017. In 2018 we boasted two category winners – our BabyWombWorld 2-in-1 Camp Cot was the winner of the nursery category and our Double Electric Breast Pump won the Moms Essential Category
But how does the MamaMagic Product Rewards work?
A company can enter a product into one of 7 main categories of the MamaMagic New Products Awards Competition.
The product then gets judged by two different groups of people.
For the Parent’s Choice Awards, MamaMagic ran a survey on their social media platforms and anyone from the public can judge a product via an online portal. Products scoring 80% and above will be awarded a Parent’s Choice Award within that specific category.
The main judging is done by a panel of industry experts selected by MamaMagic.
These experts visit the expo to see, feel and test the products before scoring. This judging is much more strict than the Parent’s Choice and only products that score more than 80% will be awarded a Finalists Badge within that category.
The finalists will then go through to the final judging round happening on 28 January 2020 and the overall winners will be announced early in February.
We are proud to announce that four BabyWombWorld products were rewarded with a finalist badge within their respective categories:
In the Safety category we boast with three products:
- BabyWombWorld 3’2 video Baby Monitor with Audio & Night Vision
- BabyWombWorld Video Baby Monitor and Nanny Camera with Call Back
- BabyWombWorld 3-in-1 Infrared Ear and Forehead Thermometer
As a travel finalist we have the BabyWombWorld Compact Travel Baby Stroller & Toddler Pram.
In additon to this, five products were finalists for a Parent’s Choice reward in three categories.
- Mom’s Essentials – the new BabyWombWorld Seamless Hands Free Breast Pump Bra
- Safety Category – The BabyWombWorld 3-in-1 Infrared Ear and Forehead Thermometer ,the BabyWombWorld 3’2 video Baby Monitor with Audio & Night Vision and the BabyWombWorld Video Baby Monitor and Nanny Camera with Call Back.
- Travel Category – The BabyWombWorld Compact Travel Baby Stroller & Toddler Pram
We are very proud of these awards and we believe this gives testimony that we are a brand wanting to help you as a parent. Our mission at BabyWombWorld is to make parents’ lives a little bit easier. Not only are our products easy to use and innovative, but they are competitively priced and excellent value for money. All these products are already very popular and we look forward to seeing them grow.
We hope that you will keep your fingers crossed with us for the final judging and we will keep you posted with the outcomes.